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The fair itself runs 24.–27. oktober 2026.
From kr 12 450 per person
südback in Stuttgart is the leading annual trade fair for the German-speaking bakery, confectionery and snack industry. Smaller than IBA but held every year, südback is the natural meeting point for craft bakeries, suppliers and regional trade.
südback is essential for artisan bakers, confectioners and bakery suppliers — particularly those serving the DACH region (Germany, Austria, Switzerland) and the Nordics.


We're happy to help you plan your trade fair trip. Call us or send an email — we reply within one business day.
südback's annual cadence (between the three-yearly IBA editions) keeps you connected to bakery trends each year
Norwegian bakeries find südback approachable in scale and language compared with IBA
Strong artisan focus — relevant for Nordic craft and specialty bakeries
Stuttgart is well-connected with daily flights from Oslo via Frankfurt or Munich
Every package can be tailored to your requirements. Get in touch to add extra nights, hotel upgrades or company visits. Try our cost calculator for a quick estimate.
Trip dates
23.–25. oktober 2026
Fair dates
24.–27. oktober 2026
Location
Stuttgart, Germany
Organiser
Landesmesse Stuttgart GmbH
Official website
Visit websiteFrequency
Every two years
Flight time from Oslo
3t 30min
Airport
STR
Time zone
CET (UTC+1)
Currency
EUR
Travel tip: Stuttgart Messe is connected to the airport by S-Bahn in around 8 minutes — exceptionally quick logistics.
Südback takes place in Stuttgart, Germany.
Hotel accommodation included in the package
We pick hotels close to the fair venue with good facilities for business travellers. Hotel details are sent once your booking is confirmed.
Specific hotel details will be published when booking opens.
Use our tools to plan and budget your trade fair trip.
Send a no-obligation enquiry and we'll get back to you within 1–2 working days with a tailored offer.
Or call us: 32 24 36 00
IBA in Munich is the global event held every three years; südback is the annual German-region fair in Stuttgart. südback is smaller and more accessible — many craft bakeries find it more practical than IBA.
German is the dominant language but most exhibitors speak English. Through our package you travel with a Norwegian-speaking guide who helps with introductions and translation where useful.
Annually in Stuttgart, typically in October.
Very — the equipment scale and supplier profile match small to mid-sized Nordic bakeries well. Many Norwegian bakeries time annual sourcing trips around südback.
Two days is comfortable for most bakers. Add a third day if you want to extend the trip with local bakery visits in southern Germany.
