10 tips for getting the most out of a trade fair trip
Everything you need to prepare, execute and follow up a trade fair visit that actually produces results. Based on 40+ years of experience.
What's in the guide?
Set clear goals before you go
Most visitors use the fair to "look around". Those who set concrete goals come home with three times as many valuable contacts.
Map exhibitors in advance
An hour of research in the exhibitor catalogue saves you a full day of aimless wandering through the halls.
Book meetings before the fair starts
Key exhibitors have fully booked schedules during the fair. Reach out 4–6 weeks beforehand.
Pack right for a fair day
You'll walk 15,000–20,000 steps a day. Wrong shoes and too much luggage destroy your focus.
Have a system for business cards and contacts
300 business cards in a plastic bag are worthless. Learn the system that makes follow-up easy.
Attend seminars and the conference programme
The fair's conference programme is often more valuable than the exhibition floor. Prioritise the right talks.
Use breaks strategically
Lunches and coffee breaks are gold for networking. Don't eat alone.
Document what you see
After three days of thousands of impressions, you'll remember surprisingly little. Use your phone smartly.
Follow up within 48 hours
Most people wait too long to follow up. After two weeks the exhibitor has forgotten who you are.
Share the insights with colleagues
A 30-minute presentation after you're back multiplies the value of the whole trip.
Why download this guide?
Concrete advice
No theory without practice. Each tip comes with a concrete checklist you can use straight away.
Built on experience
The tips come from 40+ years of organising trade fair travel for Norwegian companies.
Save time and money
Avoid the most common mistakes that cause companies to waste their fair budget.
For the whole team
Share the guide with colleagues attending the fair. Shared preparation produces better results.
Frequently asked questions
What's in the guide?
The guide contains 10 practical tips with concrete examples and checklists. You get detailed advice on preparing, executing and following up trade fair visits, drawing on more than 40 years of experience with organised fair travel.
Is the guide free?
Yes — the guide is entirely free. We send it as a PDF to the email address you provide. No hidden costs or obligations.
Who is the guide for?
The guide is built for Norwegian companies attending international trade fairs. It works equally well for first-time attendees and experienced fair-goers wanting to optimise outcomes.
How long does it take to read?
The guide is around 15 pages and takes about 20 minutes to read. Each tip has a short summary, so you can skim quickly and go deeper where it's relevant.
Downloaded by 500+ Norwegian companies
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