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Laster...
Everything you need to prepare, execute and follow up a trade fair visit that actually produces results. Based on 40+ years of experience.
Most visitors use the fair to "look around". Those who set concrete goals come home with three times as many valuable contacts.
An hour of research in the exhibitor catalogue saves you a full day of aimless wandering through the halls.
Key exhibitors have fully booked schedules during the fair. Reach out 4–6 weeks beforehand.
You'll walk 15,000–20,000 steps a day. Wrong shoes and too much luggage destroy your focus.
300 business cards in a plastic bag are worthless. Learn the system that makes follow-up easy.
The fair's conference programme is often more valuable than the exhibition floor. Prioritise the right talks.
Lunches and coffee breaks are gold for networking. Don't eat alone.
After three days of thousands of impressions, you'll remember surprisingly little. Use your phone smartly.
Most people wait too long to follow up. After two weeks the exhibitor has forgotten who you are.
A 30-minute presentation after you're back multiplies the value of the whole trip.
No theory without practice. Each tip comes with a concrete checklist you can use straight away.
The tips come from 40+ years of organising trade fair travel for Norwegian companies.
Avoid the most common mistakes that cause companies to waste their fair budget.
Share the guide with colleagues attending the fair. Shared preparation produces better results.
The guide contains 10 practical tips with concrete examples and checklists. You get detailed advice on preparing, executing and following up trade fair visits, drawing on more than 40 years of experience with organised fair travel.
Yes — the guide is entirely free. We send it as a PDF to the email address you provide. No hidden costs or obligations.
The guide is built for Norwegian companies attending international trade fairs. It works equally well for first-time attendees and experienced fair-goers wanting to optimise outcomes.
The guide is around 15 pages and takes about 20 minutes to read. Each tip has a short summary, so you can skim quickly and go deeper where it's relevant.
Downloaded by 500+ Norwegian companies
We organise everything from flights and hotels to fair admission and a Norwegian-speaking guide. Get in touch for a no-obligation proposal.
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