Bransjenytt
südback 2026: Norwegian bakers and confectioners travel together to Stuttgart
südback in Stuttgart is the annual meeting point for the German-speaking bakery industry. In 2026 we organise a coordinated trip for Norwegian bakers and confectioners — focused programme, shared logistics and a strong professional network.
südback in Stuttgart is the leading annual bakery and confectionery trade fair in the German-speaking region. For Norwegian bakeries, confectioners and patisseries, südback offers the right scale: accessible, focused and aligned with the equipment profile most Nordic bakeries actually work with.
Why a coordinated trip works
Travelling as a group brings two clear benefits: better logistics (we handle flights, hotel and ground transport so you focus on the fair) and a stronger professional network back home. Norwegian bakers who travel together build relationships that last well beyond the trip — and the trade fair itself is a shared reference point for years afterwards.
What's covered
- Direct flights Oslo–Stuttgartwith the group
- Centrally located hotelwith good public-transport access to the fairground
- südback admissionfor the duration of the fair
- Norwegian-speaking guidewho knows the venue and the German bakery scene
- Group dinnerfor shared networking
- Optional bakery visitsin southern Germany before or after the fair
What to focus on at südback
südback has a strong artisan focus, with equipment scaled for small to mid-sized bakeries. Highlights typically include new oven technology, automation of repetitive tasks (rolling, weighing, cutting), gluten-free and free-from ingredient developments, and the increasingly important sustainability track — energy efficiency, packaging and ingredient sourcing.
Want to join the südback 2026 group?Get in touch— we coordinate the trip together with the Norwegian Confectioners and Bakers Association (BKLF).
Om forfatteren
Vibeke Bræin - Travel Consultant i Messereiser og dedikert messereise-konsulent for bedrifter som skal ut på internasjonale fagmesser.
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Vi planlegger og gjennomfører organiserte messereiser for norske bedrifter. Ta kontakt for et uforpliktende tilbud.