Anuga — Your guide to Europe's leading food trade fair

Anuga in Cologne is one of the world's two leading food and beverage trade fairs. Held every two years, it brings together 7,500+ exhibitors from 100+ countries across ten product trade shows under one roof — Fine Food, Frozen, Meat, Dairy, Drinks, Organic, Hot Beverages, Bread & Bakery, Culinary Concepts and Foodservice.

Who should attend

Anuga is essential for category buyers in retail and food service, importers and distributors, brand managers and private-label developers. Norwegian retailers, food-service operators and importers typically use Anuga to set assortments for the next 18–24 months.

What to focus on

The trend zones (Taste Innovation, Organic, Plant-Based) flag what will hit Nordic shelves next. The country pavilions are an efficient way to discover producers from emerging exporters. Pre-book meetings with key suppliers 4–6 weeks in advance — top producers fill up quickly during the fair.

Logistics

Köln Messe has its own train station (Köln Messe/Deutz) connected directly to the Hauptbahnhof in 6 minutes. Direct flights from Oslo to Cologne or to nearby Düsseldorf make the trip straightforward. Plan two to three days — the venue is large.

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