7 tips for a successful international trade fair trip

A well-run trade fair trip pays for itself many times over. A badly run one wastes the budget and demoralises the team. Here are seven tips that make the difference.

1. Define clear goals before booking.Each attendee should know what success looks like for them personally — not just for the company.
2. Book hotels 8+ weeks ahead.Major trade fair cities fill quickly and prices double or triple during fair weeks.
3. Pre-book key supplier meetings.Top exhibitors have fully booked calendars during the fair. Reach out 4–6 weeks ahead.
4. Pack for long walking days.You'll walk 15,000–20,000 steps daily. Wrong shoes destroy your focus.
5. Have a card system.300 business cards in a plastic bag are worthless. Use a clear system — even a simple notes app on your phone.
6. Build in time for the conference programme.Many fairs have outstanding talks that are more valuable than the exhibition floor.
7. Follow up within 48 hours.Most people wait too long. After two weeks the exhibitor has forgotten you.

We organise complete trade fair trips with flights, hotel and fair admission.Get in touchfor help planning.